Teleflex Marine – New Product Introduction

In the marine aftermarket, No Feedback Steering was not an everyday phrase. Yet it was popular among OEs and a vast improvement in steering control especially at high speeds. Introducing it to the aftermarket with distributor and dealer incentives and to Boaters who would no longer have to fight the prop’s torque and resulting fatigue. We named the line NFB. Our campaign branded it Steering Power for your boat. And it was obvious to us that “Tame It” would become synonymous with NFB and our simple demonstration helped make it a hugely popular go-fast upgrade.