Ivanhoe Tool & Die – Integrated Marketing Communications
There are very few injection mold makers in the country that can match our client’s mold complexity, quality and precision. Our challenge was to reimage the company and reach out to a new generation of buyers and specifying engineers. In a market where production downtime can’t happen, we positioned Ivanhoe as a modern technology-based leader with one mission – make sure its customers’ production lines keep running. Armed with a new responsive Website, sales support literature, trade advertising campaign and a modest public relations program, our client is today back in the game and growing.