SciLife Biosciences has hired Insight Marketing Communications for it’s groundbreaking Vitamere™ products. Insight handles print and broadcast, media, video production, packaging, public relations, trade show support and more.
Silent Knight, a Honeywell Fire Systems brand tapped Insight to tell its story – a story about life safety and its Emergency Communications system offerings. This video is part of a campaign that also included a sophisticated iPad mobile app providing an interactive overview of their systems and including hands-on system demonstrations.
Our client Marmon Utility asked us to produce a promotional video for its Kerite brand introducing FieldCalc Pro a sophisticated mobile app that helps utility engineers specify the right cable for high voltage applications such as substations, undersea and development projects. We thought a little branding was in order here. See how a seemingly small thing begins to create an important competitive advantage.
This fast-paced video captures the core values of EvolutionAero while providing the substance of its capabilities in six minutes or less. It was designed to work in conjunction with their website and other marketing materials to provide a consistent brand image.
Insight created this sizzle video for a proposed reality TV program about the challenges of a young and very talented group of singers who have chosen to pursue careers in the very tough, competitive world of professional opera. Our client tapped Insight because of our demonstrated ability to create appealing productions working with limited budgets, short production schedules and inexperienced talent.
Ivanhoe Tool & Die – Integrated Marketing Communications
There are very few injection mold makers in the country that can match our client’s mold complexity, quality and precision. Our challenge was to reimage the company and reach out to a new generation of buyers and specifying engineers. In a market where production downtime can’t happen, we positioned Ivanhoe as a modern technology-based leader with one mission – make sure its customers’ production lines keep running. Armed with a new responsive Website, sales support literature, trade advertising campaign and a modest public relations program, our client is today back in the game and growing.
When a highly successful aerospace manufacturer moved to its new 100,000 square foot modern manufacturing facility after years of growth through acquisition and sales, they asked us to remake their image too. First we gave the company a new name, logo and marketing line consistent with its forward-looking culture. Then we established the company’s new look and feel. We followed up by applying it’s new identity to a sales support program including a capabilities brochure and additional collateral, a capabilities video and a mobile friendly fully responsive website.
This client’s name says it all. Right? Well no one would think of them as an architectural landscape company capable of taking on large-scale projects for luxury residences in the most affluent communities. Our mission was to create a brand that did exactly that. We redesigned the company’s logo and gave them a sophisticated architectural look and feel. We designed a responsive website with an architectural flare. Created an advertising campaign targeting those affluent communities and produced the sales collateral materials for responding to inquiries.
International Aero Engines (IAE) used this Website design we created to image all their marketing tools starting in 2012. Having first started working with IAE in 1987, this wasn’t the first time we refreshed the look and feel of the company’s marketing communications. The popular V2500 mid-range turbofan aircraft engine needed not only to be showcased, but separate portals were established for the media and employees. With all that packed into this site, it remains user friendly and is easy to navigate.
When you lead in your market, you can push the envelope in image-based print advertising. This ad campaign to building owners stops the reader with the interesting imagery and quickly goes to the heart of their concerns over protection. Our image building ad won an industries leading magazine readership award as #1 readership and name recognition. Notifier reported a very noticeable boost in sales from this campaign…a great reflection on us.
Connecticut Council on Problem Gambling – Integrated Marketing
The Connecticut Council on Problem Gambling (CCPG) provides essential assistance to problem gamblers and those affected by problem gambling. As their marketing agency, it’s our job to create a brand whose image for understanding the challenges of problem gambling is second only to the resources made available within Connecticut. Through social programs, conference production and management, collateral materials and Website development, we continue to help this great organization extend its reach, its assistance and its influence.
A relatively new responsive web site with keyword dense copy and ongoing SEO combined with an extensive product catalog to more than double site traffic. Programs and promotions were kicked off with stronger more targeted news releases and expanded social marketing. An ongoing web video program took advantage of Google’s propensity to advance Youtube videos to the top of organic searches while increased and ever-changing installation case studies and photography continue to produce new business for our client.
3M Purification’s AquaPure brand introduced a line of water filters specifically designed for Marine and RV markets applications. Targeting both OEMs and aftermarket distributors and dealers, our “What else is in your water” campaign presented the problem and the solution simply and effectively. In fact, this single trade ad opened the door to a major OEM enabling 3M to win a long-term RV contract.
The Sheraton Bradley Hotel – On and Off Site Signage
The Sheraton Bradley Hotel needed to re-brand the property to include signage within the building, throughout the airport, and at offsite billboard locations. Much of the signage was backlit and the new imaging dynamic and informative. Our “You Belong” tagline followed the national advertising theme that Sheraton uses in print and broadcast.
This innovative company invented a family of pneumatic actuators and force dampers that are simply unmatched for their small size and precision. You’ll find them in the most unlikely places like today’s airplanes, medical equipment or hidden away in our national parks. The genius behind these tiny devices was also the inspiration behind our “Genius” re-branding campaign.
In the marine aftermarket, No Feedback Steering was not an everyday phrase. Yet it was popular among OEs and a vast improvement in steering control especially at high speeds. Introducing it to the aftermarket with distributor and dealer incentives and to Boaters who would no longer have to fight the prop’s torque and resulting fatigue. We named the line NFB. Our campaign branded it Steering Power for your boat. And it was obvious to us that “Tame It” would become synonymous with NFB and our simple demonstration helped make it a hugely popular go-fast upgrade.
Everyone knows job safety is important, but it rises to another level entirely when workers are largely inexperienced. That’s often the case with Habitat For Humanity home building projects. So Stanley asked us to help. We created this simple message for a jobsite poster to make sure volunteers are always mindful of using tools safely.
Luxottica Retail – LensCrafters, Sunglass Hut – National Mall Advertising
Luxottica Retail parent company of Sunglass Hut and LensCrafters tapped us back in 2004 to manage its lease mall advertising across the country including ad budgeting, scheduling, placements, advertising production, in-mall signage, out-of-home, direct marketing and more. Today we continue to reach local consumers from Hawaii to New York all while reducing our client’s total annual investment.