Insight created this sizzle video for a proposed reality TV program about the challenges of a young and very talented group of singers who have chosen to pursue careers in the very tough, competitive world of professional opera. Our client tapped Insight because of our demonstrated ability to create appealing productions working with limited budgets, short production schedules and inexperienced talent.
Ivanhoe Tool & Die – Integrated Marketing Communications
There are very few injection mold makers in the country that can match our client’s mold complexity, quality and precision. Our challenge was to reimage the company and reach out to a new generation of buyers and specifying engineers. In a market where production downtime can’t happen, we positioned Ivanhoe as a modern technology-based leader with one mission – make sure its customers’ production lines keep running. Armed with a new responsive Website, sales support literature, trade advertising campaign and a modest public relations program, our client is today back in the game and growing.
When a highly successful aerospace manufacturer moved to its new 100,000 square foot modern manufacturing facility after years of growth through acquisition and sales, they asked us to remake their image too. First we gave the company a new name, logo and marketing line consistent with its forward-looking culture. Then we established the company’s new look and feel. We followed up by applying it’s new identity to a sales support program including a capabilities brochure and additional collateral, a capabilities video and a mobile friendly fully responsive website.
This client’s name says it all. Right? Well no one would think of them as an architectural landscape company capable of taking on large-scale projects for luxury residences in the most affluent communities. Our mission was to create a brand that did exactly that. We redesigned the company’s logo and gave them a sophisticated architectural look and feel. We designed a responsive website with an architectural flare. Created an advertising campaign targeting those affluent communities and produced the sales collateral materials for responding to inquiries.
International Aero Engines (IAE) used this Website design we created to image all their marketing tools starting in 2012. Having first started working with IAE in 1987, this wasn’t the first time we refreshed the look and feel of the company’s marketing communications. The popular V2500 mid-range turbofan aircraft engine needed not only to be showcased, but separate portals were established for the media and employees. With all that packed into this site, it remains user friendly and is easy to navigate.
When you lead in your market, you can push the envelope in image-based print advertising. This ad campaign to building owners stops the reader with the interesting imagery and quickly goes to the heart of their concerns over protection. Our image building ad won an industries leading magazine readership award as #1 readership and name recognition. Notifier reported a very noticeable boost in sales from this campaign…a great reflection on us.